Anshara Business Review

Ethnicity and the Encouragement to Migrant and Entrepreneurship in Batak Society: Literature Review and Call for Research

Abdillah Munthe — 2024-06-03

Ethnicity is considered one of the factors that influences a person or community in entrepreneurial behavior. The Batak people are one of the largest tribes in Indonesia originating from North Sumatra. The Batak people are known as a community that tends to leave their hometown and migrate to other areas. This research is a study of ethnic entrepreneurship with a historical literature approach. The aim is to see how the Batak people and their connection with the customs they adhere to as an encouragement to migrate and become entrepreneurs. The output of the study is a starting point for conducting further research on ethnic entrepreneurship.

Implementation Of Work from Home Ethics in Start-Up Companies

Anggie Yolanda Ritonga — 2024-11-06

This study aims to review some literature and get an overview related to how ethics are implemented in several startup companies or digital-based organizations and solutions to ethical problems for startup companies by using library research and getting an overview of the importance of implementing ethics in the work from home work system in digital startup companies. The research method uses library studies by utilizing various sources of information from articles, ebooks, laws, and other documents relevant to the research topic. The results of the study indicate that startup companies that implement ethics and integrity and mutual agreements between leaders and employees before ratifying contracts can support the success of the company.

The Effect of Perceived Organizational Support on Organizational Citizenship Behavior with Organizational Commitment as a Mediator

Sartika Margaretta Turnip — 2024-10-02

Tardiness and substandard absenteeism are the effects of decreased organizational citizenship behavior. This study aims to investigate the direct effect of perceived organizational support with organizational commitment as a mediator in nurses of Advent Hospital Bandar Lampung. The sampling method used simple random sampling technique, by distributing questionnaires to 110 nurses as research samples. Data analysis with SmartPLS 4 was used to test the proposed hypothesis. The results of this study indicate that perceived organizational support has a positive and significant effect on organizational citizenship behavior, perceived organizational support has a positive and significant effect on organizational commitment, organizational commitment has a positive and significant effect on organizational citizenship behavior and organizational commitment is proven to mediate the effect of perceived organizational support on organizational citizenship behavior. Hospitals need to understand the needs of nurses and maintain nurses' comfort at work so that nurses feel happy and committed to work. In addition, nurses can divide their work time effectively and efficiently to participate voluntarily so as to increase their extra responsibility to the hospital.

Analysis of the Influence of Digital Marketing on the Decision to Visit Labuhanbatu Tourist Destinations

Saulina — 2024-12-07

This study aims to analyze the effect of digital promotion on tourist satisfaction at local tourist destinations. Using a quantitative approach, data was collected through a survey from 150 respondents who had been exposed to digital promotions of tourist destinations and had visited the location. Digital promotion includes social media, website, digital advertising, and email marketing as the main elements. Data analysis using multiple linear regression shows that digital promotion has a significant influence on traveler engagement, especially through interactions on social media and clicks on advertisements. In addition, digital promotion is proven to increase the frequency of tourist visits, especially through interesting information and effective visual promotions. Tourist satisfaction is influenced by the match between expectations formed through digital content and the actual experience at the destination. The results of this study confirm the importance of an integrated and data-driven digital marketing strategy in marketing local tourist destinations. This research provides practical contributions for tourist destination managers to optimize the use of digital platforms, improve content quality, and adopt promotional personalization to enhance the tourist experience. These results are relevant in facing global competition and supporting sustainable tourism development.

The Effect of Perceived Organizational Support (POS) and Self-Efficacy on Employees' Readiness for Change at PT Bukit Asam Tbk Tarahan

Chairul Maulana — 2024-10-02

Companies often face changes that require employees to adapt, yet many fail because employees are unprepared for change, whether due to organizational or personal factors. Therefore, the author examines the influence of perceived organizational support (POS) and self-efficacy on employees' readiness for change at PT Bukit Asam Tbk. Unit Pelabuhan Tarahan Bandar Lampung, using a Likert scale questionnaire as the primary data source. The sample size in this study is 120 respondents, with multiple linear regression analysis employed as the data analysis technique. The results show that the first hypothesis is not supported. The findings indicate that perceived organizational support has a positive but not significant effect on readiness for change. The second hypothesis is supported, showing that self-efficacy has a positive and significant effect on readiness for change. The recommendation of this study is for supervisors to provide more feedback and responses to subordinates' concerns. Employees can enhance their self-efficacy by participating in various training programs. The limitation of this study is the relatively small population and sample size. For future research on the influence of POS on readiness for change, other theories related to POS and additional variables affecting readiness for change can be explored.