Management Research Center

The Effect of Usability on Satisfaction and its Impact on Bni Mobile Banking User Loyalty in Bandar Lampung

2024-09-09T11:22:28+07:00

Many users of BNI Mobile Banking still encounter issues when using the application, indicating the need for improvements in its usability. This research addresses the necessity of enhancing the usability of the BNI Mobile Banking app, as numerous complaints have been reported by users. The study aims to identify the indicators that need improvement to ensure user satisfaction and foster continued loyalty to BNI Mobile Banking. The research employs a quantitative method to examine the impact of usability on user satisfaction and loyalty. Data was collected through questionnaires with a sample size of 170 respondents, selected using purposive sampling. Statistical tests employed include validity tests, reliability tests, path analysis, mediation tests, and regression analysis using SPSS software. The findings indicate that usability has a positive and significant impact on both satisfaction and loyalty also satisfaction has a positive and significant impact on loyalty. Additionally, there is an indirect effect of satisfaction on the relationship between usability and loyalty. The study suggests that future research should incorporate the one independent variable of usefullness.

Business Development Strategy Analysis Using the BCG Matrix at Griya Inayah Syariah Lodging Bandar Lampung

2024-09-28T23:49:05+07:00

Tourism in Indonesia has become a strategic sector in the national economic system that contributes greatly to state revenue. The high mobility of people or tourists in Bandar Lampung City has an impact on the increasing need for lodging services to rest. Currently, lodging service companies in Bandar Lampung have a large number of economy class hotels to stars. This study aims to determine the position of the Boston Consulting Group (BCG) Matrix quadrant and the strategies that can be used by Penginapan Griya Inayah based on the results of the Boston Consulting Group matrix. The research method used is a qualitative research method with a descriptive approach. Data analysis techniques are carried out by measuring market growth rates, measuring relative market share, and creating a Boston Consulting Group (BCG) Matrix based on the results of TPP and PPR calculations. The results of this study are known based on the Boston Consulting Group matrix that Penginapan Griya Inayah Syariah is in quadrant III, namely cash cow, it is known that the market growth rate of Penginapan Griya Inayah Syariah was recorded at 8.7%, which is included in the low market growth category. At the same time, the relative market share owned by Penginapan Griya Inayah Syariah was 1.07 times in 2022 and increased to 1.1 times in 2023. The right strategy to use in this cash cow quadrant position is to harvest (Harvest) or in other words, the harvest strategy aims to utilize the business unit or product as optimally as possible. There are several strategies that must be implemented by Penginapan Griya Inayah Syariah in order to increase the market growth of Penginapan Griya Inayah Syariah.

The Influence of Compensation, Work Environment and Leadership Style on Employee Loyalty at PT. Enseval Putera Megatrading, Tbk.

2024-07-23T16:24:43+07:00

The approach in this research is an associative approach. The population and sample used were 40 people using the Slovin formula. The data collection technique in this research uses a questionnaire. Data analysis techniques in this research use Validity, Reliability, Multiple Linear Analysis, Classical Assumption Test, t Test, F Test, and Coefficient of Determination. Data processing in research uses the SPSS (Statistical Package for the Social Science) software program version 16.00 for Windows.

The results of this research prove that partially Compensation has a significant effect on Employee Loyalty, the Work Environment has no significant effect on Employee Loyalty and Leadership Style has a significant effect on Employee Loyalty, while simultaneously Compensation, Work Environment and Leadership Style have a significant effect on Work Loyalty at PT. Enseval Putera Megatrading, Tbk.