THE INFLUENCE OF PERCEIVED CONVENIENCE, PERCEIVED RISK AND SOCIAL INFLUENCE ON INTEREST IN USING MOBILE BANKING (STUDY ON CUSTOMERS OF BANK SUMUT, AJAMU PANAI HULU BRANCH OFFICE)

Authors

  • Weli Kurniawan Universitas Labuhanbatu
  • Aziddin Harahap Universitas Labuhanbatu
  • Siti Lam'ah Nasution Universitas Labuhanbatu

Keywords:

Perceived convenience, perceived risk, social influence, intention to use mobile banking.

Abstract

This research aims to determine and analyze the relationship between perceived convenience, perceived risk and social influence on customers' intentions to use mobile banking. This research is quantitative descriptive research, with a total sample size of 250 customers. Data collection uses surveys with questionnaires. The analysis tool used is the Structural Equation Model using the Smart PLS analysis tool.

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Published

2024-01-30

Issue

Vol. 1 No. 1 (2024): January - June

Section

Articles