Vol. 1 No. 1 (2024): January - June

Articles

• THE INFLUENCE OF THE MARKETING MIX ON THE DECISION TO PURCHASE AQUA BRAND BOTTLED DRINKING WATER ON JALAN GAJAYANA, MALANG

  Yona Melia

  43-50

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• ONLINE MARKETING STRATEGY ON BRAND IMAGE IMPACT ON CUSTOMER SATISFACTION IN PANAI HILIR DISTRICT

  Dewi Husnida, Pristiyono Pristiyono, Daslan Simanjuntak

  21-32

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• INFLUENCE OF ADVERTISING CAMPAIGN, BRAND AMBASSADOR AND COUNTRY OF ORIGIN ON CONSUMER BUYING INTEREST THROUGH SHOPPING SATISFACTION AT THE MARKETPLACE

  widia widia, Pristiyono Pristiyono, Daslan Simanjuntak

  1-11

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• THE INFLUENCE OF PERCEIVED CONVENIENCE, PERCEIVED RISK AND SOCIAL INFLUENCE ON INTEREST IN USING MOBILE BANKING (STUDY ON CUSTOMERS OF BANK SUMUT, AJAMU PANAI HULU BRANCH OFFICE)

  Weli Kurniawan, Aziddin Harahap, Siti Lam'ah Nasution

  33-42

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• THE INFLUENCE OF DIGITAL MARKETING AND PRODUCT QUALITY ON CONSUMER VISIT INTENTIONS (STUDY ON GELAS BATU CAFE 5 RANTAUPRAPAT)

  Eliza Eliza, Zulkarnain Nasution, Fauziah Hanum

  12-20

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