Vol. 2 No. 1 (2025): January - June

Articles

• Drivers of Consumer Purchase Decisions on TikTok: A Social Commerce Perspective

  Ilham Syarkawi Lubis, Wulandari Suci, Meisa Rindiani Siregar

  28-37

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• The Influence of Promotion Strategy, Product Quality, and Price on Consumer Purchase Decisions Amidst Competition in the Fast Food Industry in Pekanbaru

  Ramadani Aisyah, Nur Ali, Alif Farhan

  10-17

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• Determinants of Employee Performance: Examining Knowledge Transfer, Training Quality, Organizational Commitment, and Work Motivation

  Dewi Setiawati, Fahran Putra Ritonga

  38-47

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• Drivers of Consumer Purchase Decisions on TikTok: A Social Commerce Perspective

  Reza Zulfahmi, Yudi Adrianto, Ilham Anggara

  18-27

  • PDF

• Factors Influencing Consumer Purchasing Decisions on Potato Donut Products in Rantauprapat

  Aulia Rahma, Pratama Rizky Adrian , Yuhaliza Siti

  01-09

  • PDF